The question of all questions… How and where to find the perfect liquid foundation?
Choosing the ideal foundation can indeed be a challenging and time-consuming process, but with a few helpful tips, you can find a product that will suit your skin type.
The ideal face foundation varies depending on individual needs, skin type, and preferences.
However, there are a few key steps you can follow to achieve a smooth, moisturized and even makeup base.
- Determine your skin type – oily, dry, normal or mixed? Liquid foundations differ in formula and composition, therefore they behave differently, i.e. they have different effects on different types of skin.
If it is dry or normal skin – I suggest choosing a liquid foundation that contains small shiny particles because this will contribute to a fresher appearance of the skin, avoid high covering power because such formulas, as a rule, emphasize dryness and eventual flaking, as well as fine wrinkles and other irregularities.
Whichever foundation you choose – test a sample on your face (not your neck or arm) to see how it really works on your skin and how it suits you.
- Coverage: Think about how much coverage you want and need – If you have blemishes you want to cover, look for medium to high coverage foundations.
If you want a gentle and natural look, choose foundations with a lighter, water-based coverage. In general, stronger foundations emphasize irregularities, so it is better to avoid them and combine them with a concealer in certain places, because that way you will get a much fresher look. The concealer should be at most one shade lighter than the foundations and of the approximately same tone in order to blend in with the foundation as well as possible.
- Powder finish: Choose the finish that suits you best – matte, shiny or natural. Matte powders are good for oily skin because they absorb excess oil, thus they last longer, while glossy powders are ideal for dry skin because they provide a radiant and moisturizing look that this type of skin lacks, and at the same time, they will not sink into dry areas. By all means avoid layering, because in that case the powder will slide off the face and you will get an unwanted counter-effect, regardless of the finish. For a more natural look, I recommend using a spray that will perfectly blend and unify all liquid and dry products on the face.
- Shade: The foundation should be in a shade that blends perfectly with your natural skin color.
Try multiple shades on your face in the cheek area to see which one suits you best depending on the skin tone and undertone of your body (not just your face!). I emphasize this part because often the (sub)tones of the skin of the face and body do not match, especially when it comes to problematic skin that gives the impression of a pinkish tone due to inflammatory processes on the face, but when you look at the rest of the body, the skin tone is usually different, so… Pay attention to that part too, don’t let it fool you.
- Testing: Always test the foundation before buying it. Apply it evenly on one part of the face and check how it looks after a few hours. Check how your skin reacts, whether the powder has oxidized and how it looks in daylight. This is the part that most women skip, but it is also the crucial reason for impulse buying. In the artificial light of the store, it often seems that the shade has been affected and has merged with the skin, however, in daylight the situation is somewhat different. This is because the powder oxidizes and that’s why I repeat – before buying it, try the foundation on your own skin and ask for the tester in the store to make the investment worthwhile and to find exactly what suits you best.
- Durability: If it is important for you that the foundation remains stable throughout the day, choose those with long-lasting formulas and a permanent effect. Either way, the most important step for longevity is adequate skin care.
Before applying foundation, thoroughly wash, clean and prepare the skin, and when you finish applying the foundation, add loose powder to fix and ‘lock’ it on the face. You can also use a makeup fixing spray to make it last longer.
- Consult a professional: If you have tried all the steps and are still not sure about the choice, visit a drugstore, perfumery or makeup studio and consult a professional who will help you find the product that best suits your needs and skin type. Also, if you use professional make-up services, ask the make-up artist for advice because he/she will give you the most accurate answer regarding the type and shade of liquid foundation. By combining these steps, you’ll find a liquid foundation that looks and feels great on your skin, but don’t forget one thing:
Well-nourished skin is the most beautiful skin! If you haven’t prepared your face well, exfoliated it, and then applied adequate preparatory cosmetics, it is very likely that the foundation will not look good and will not last long. That’s why the focus is always on healthy, hydrated skin, because only such well-groomed skin looks beautiful under makeup. One simply does not work without the other.
Good luck with your selection, and if you get stuck in your search or need additional advice – feel free to contact me so that I can help you and make it easier for you to choose the ideal foundation!